True innovation and breakthroughs are in the hands of humans, not AI.

In the last 30 years we have lived through wave after wave of game-changing technologies. My career was founded in the brave new world of ‘mobile telephony’. AI, of course, is the next big one. What can we learn from experience?

A salutary tale of what happens when brands waste the energy and investment they have put into creating brand affinity and loyalty, by simply not recognising and acknowledging the defining emotional connection points customers have with their brand.

Dilemmas and compromises between using or choosing qualitative and/or qualitative research are now a thing of the past. Soothful makes this possible.

Introducing Soothful - a game-changing research service that changes the rules of traditional marke research.

Strong brands ensure VALUE is created at every touchpoint with the customer. These are the moments when brands live. This personal experience is a lesson in how a product brand brand won me over 10 years after purchase.

I’ve always been a Gibson Tribesman with various forays into Fender territory. As much as I can try and rationalise it, I still get a powerful emotional feeling in my body when I set eyes on a Gibson. This article explores ‘Level 3’ of the Brand Promise…

Marketeers have been excluded from the top table for decades. This is simply because the financial folk don’t have the reporting tools to identify marketing’s contribution to company value. A recent ISO standard seeks to rectify this longstanding problem. This article delves into the issue.

Marketing is a broad church of disciplines. Witnessing brand owners receiving contradictory advice from people of different marketing-related backgrounds is something I have experienced many times

The mission behind the Brand Compass is to help brand owners create strong brands. It helps if you know what defines a 'strong brand'. This article picks out some of their defining facets.

…is knowing HOW to create and develop and strong brand. This is no simple or trivial endeavour but the benefits are numerous and it is not unfathomable.