Accelerated Answers goes international
Europe’s largest car leasing company, Ayvens, pride themselves on leading with innovations. As EVs become the primary vehicle of choice for company car users, new issues and challenges have emerged.
Ayvens Case Study:
Insight to guide the world's first EV 'battery state-of-health' EV leasing offer
The Dilemma
As EVs become ever more present, and the vehicle of choice for company leased vehicles, the commercial impact may be significant for car leasing companies if resale values are compromised due to worn-out, damaged or under-performing car batteries.
The Opportunity
As Europe's largest company car leasing company, Ayvens were keen to explore:
- Is there an opportunity to influence driver behaviours to ensure the condition
of the leased vehicle's battery is maintained and in the best state of health?
- Can Ayvens create the first 'battery state of health' leasing offer?
The Research Challenge
This was Accelerated Answer's first major international assignment and a challenge on many levels. To truly understand and generate genuine insight we had to reach end-users of company EVs and establish a base level of understanding of their knowledge levels and interest/engagement with their vehicles and the subject. Not least, what were their motivation levels to even consider the state of health of their battery?
Next, the survey had to yield reactions to potential solutions and incentives that may influence behaviours that would favour the preservation of their EV's battery.
The brief was to cover 5 European countries all in native languages.
This was an opportunity to demonstrate all the superpowers of Accelerated Answers:
- Complex and nuanced subject and proposition to explore and communicate
- 5 languages
- Blend of in-depth unstructured (qualitative) and structured questions
- Necessary use of complex stimuli to effectively encapsulate the solutions
- Challenging analysis task
The Outcomes
Research design, sample recruitment, interviews (fieldwork) and analysis were conducted and completed between 9 December 2024 and 14 Feb 2025. In total we completed 107 interviews. Turnaround could have been quicker without the interruption of Christmas and more immediate access to the target sample.
The survey yielded many surprises for the commissioning client, providing clarity around a subject that generates much concern. It provided the insight to enable management to confidently move forward with regard to important and significant investments and initiatives.
"I had the pleasure to work with Stewart on several projects. These collaborations definitely enriched me! Stewart is keen to share his broad knowledge on the research field and brings a deep expertise, giving great guidance and advice while always listening carefully and understanding the need.
Testing Accelerated Answers opened the range of possibilities allowing us to work faster, using less resources while involving a larger sample. The results were surprisingly good, very qualitative.
I think it might revolutionize the way we approach research."
Raphaele Cheniere, Head of Public Affairs, Ayvens (ALD Automotive)
