accelerated answers
Better decisions, faster, with less risk
I I help senior decision-makers validate product, brand and market moves quickly and cost-effectively using AI-enhanced primary research
accelerated decisions
I Competitive advantage
Confidence before investment
Evidence to win internal arguments
Faster validation
Reduced risk
Budget efficiency
"I had the pleasure to work with Stewart on several projects. These collaborations definitely enriched me! Stewart is keen to share his broad knowledge on the research field and brings a deep expertise, giving great guidance and advice while always listening carefully and understanding the need.
Testing Accelerated Answers opened the range of possibilities allowing us to work faster, using less resources while involving a larger sample. The results were surprisingly good, very qualitative.
I think it might revolutionize the way we approach research."
Raphaele Cheniere, Head of Public Affairs, Ayvens (ALD Automotive)
Accelerated Answers = accelerated decisions
Board-ready insights in weeks, not months
SR BM can make cost and time savings of up to 40% possible. Ambitious, growth businesses demand a level of pace and efficiency that old methods cannot match. SR BM Accelerated Answers is the solution to these demands.
benefits
Blending the efficiency gains of AI with the best of established practice
Making important market decisions made without high-quality audience insight and supporting data is not strategic decision-making, it is guesswork.
With traditional methods, tackling complex, nuanced, technical or sensitive subjects can be expensive and time-consuming. Traditional research methods can be slow, cumbersome and inefficient. In consequence, commercial pressures may lead to senior decision-makers relying on subjective opinion or obtuse secondary data sources.
This is why, I set about building my own AI-assisted research platform with the great skills of developer, Simon Fletcher (Spacestream). Why?
To blend all the best things humans do in research with the extraordinary things AI is capable of
SR BM saves up to:
40%
On consultancy fees
40%
On project timescales
big brand experience
SR BM brings enterprise-grade brand and research disciplines for ambitious, growth-focused businesses without enterprise costs or timelines.
Innovations, new products or entry into new markets will always carry risk. Accelerated Answers arms you with market insight, skilfully obtained, limiting risk and reinforcing business confidence.
services
Audience & market insight
SR BM Accelerated Answers thrives on tackling challenging market questions. The kind of questions where only skilled investigation through primary research will uncover the insights and direction required.
B2B & B2C
Any category or sector
Products, services, UX, Communications
Complex and sensitive subject areas
Technical products and services
Combined qualitative and quantitative methods
Large-scale qualitative insight
Ultrafast analysis and summarisation
market & brand strategy
SR BM can lead or support strategic brand initiatives with the single-minded aim of building long-term value and market advantage. Projects include primary research and draw on methods and approaches developed and refined over many assignments.
Detailed audits to identify actual and potential sources of competitive advantage
Brand Promise definition
Proposition development
Market positioning
Brand invention/evolution management
Customer Connection Audit (Brand Connection Points) across all touch-points
Value Creation Points (profit generators) in the brand mix
Coaching and mentoring of in-house personnel
Accelerated Answers for actionable insights
Replaces the manual, expensive and time-consuming processes of traditional primary market research.
1 Interviewing Methods
In-depth insight capture requires skilled interviewing and questionning. Accelerated Answers delivers live, skilled interviewing by automated methods. Carefully trained (AI-powered) interviews enable in-depth questionning and insight capture but at scale, at pace and at significantly lower cost.
2 Scope of investigation
Research anything: However complex or challenging the subject (technical, nuanced etc.). Accelerated Answers can handle it. By utilising multi-media stimuli, we can effectively take respondents on a journey in the course of a live interview
Research anywhere, in any language: Accelerated Answers interviews people where they are, in their native language. There are no limits to geographical or cultural scope.
Research in-depth AND at scale: Accelerated Answers removes the limitations traditionally imposed on qualitative methods. It is possible to build significant levels of confidence in survey findings, blurring the lines between quantitative and qualitative.
3 Analysis
Accelerated Answers can analyse and summarise survey feedback in minutes, no matter how extensive or complex the feedback is. Getting under the skin of survey results has never been so easy.
4 Sample generation
Generating a high-quality research sample is a vital part of primary research. We work with high-quality sampling partners for ad-hoc surveys. For employee and customer research where the sample is readily available from client CRMs/Databases, we reach out directly.
SR BM for brand clarity
Radically upgrade the way you think about yourself as a business and how you present yourself to the market. Reset priorities in marketing, product/service planning and communications.
1 Finding and defining your competitive advantage
Understanding your market positioning (and future positioning), in a competitive marketplace
Identifying your true sources of competitive advantage - your Value Creation Points
2 Building up your Brand Promise
Your Brand Promise definition
Proposition Reviews (pricing, specification, service levels etc)
New or revised brand assets and guidelines where necessary
3 Creating a brand-led and brand-resilient operation
Training, coaching and mentoring where needed
Improved brand and marketing processes (eg. Creative briefing)
Brand guardianship
Agency or supplier base review
Why accelerated answers?
Time is the ultimate commodity
Once it’s spent, it cannot be recovered. Time wasted on invalid initiatives destroys value. Accelerated Answers is built on this premise.