stewart redpath
Helping senior decision-makers tackle complex product, service and brand challenges to galvanise market moves quickly and cost-effectively
Better decisions, faster, with less risk
I Competitive advantage
Confidence before investment or commitment
Evidence to win internal arguments
Objective validation
Budget efficiency
"I had the pleasure to work with Stewart on several projects. These collaborations definitely enriched me! Stewart is keen to share his broad knowledge on the research field and brings a deep expertise, giving great guidance and advice while always listening carefully and understanding the need.
Testing Accelerated Answers opened the range of possibilities allowing us to work faster, using less resources while involving a larger sample. The results were surprisingly good, very qualitative.
I think it might revolutionize the way we approach research."
Raphaele Cheniere, Head of Public Affairs, Ayvens (ALD Automotive)
benefits
SR BM is not a research agency or brand consultancy. It is both, at the same time. This means clients benefit from:
Deep brand understanding, knowledge and experience
Research skills honed over many projects
Leading edge research technology (Accelerated Answers)
A unique blend of consultative and practitioner expertise
Enterprise level experience without enterprise level costs
SR BM saves up to:
40%
on consultancy fees
40%
on project timescales
accelerated answers
Blending traditional best practice with the efficiency gains of tech and AI.
High-quality audience insight is vital for strategic decision-making. SR BM maintains the quality and integrity of professional grade research and integrates the benefits that tech and AI brings.
Tackling, through primary research, complex, technical or sensitive subjects can be expensive and time-consuming. The Accelerated Answers research platform (and approach) overcomes these issues.
Accelerated Answers means more businesses can confidently use and benefit from market insight tailored precisely to their customers and markets and stop relying on subjective opinion or secondary data.
services
Audience & market insight
SR BM Accelerated Answers thrives on tackling challenging market questions. The kind of questions where only skilled investigation through primary research will uncover the insights and direction required.
B2B & B2C
Any category or sector
Products, services, UX, Communications
Complex and sensitive subject areas
Technical products and services
Combined qualitative and quantitative methods
Large-scale qualitative insight
Ultrafast analysis and summarisation
We were genuinely impressed by Accelerated Answers. At first, we expected the obvious – recording, summarising – but what surprised us was how naturally and effectively the AI led the interviews.
It wasn’t just processing information, it was engaging participants and surfacing meaningful insights leveraging Stewart’s many years of research experience. And at scale.
A real step-change in how research can be done going forward.
Clement Barbe, (ALD Automotive)
market & brand strategy
SR BM can lead or support strategic brand initiatives with the single-minded aim of building long-term value and market advantage. Projects include primary research and draw on methods and approaches developed and refined over many assignments.
Detailed audits to identify actual and potential sources of competitive advantage
Brand Promise definition
Proposition development
Market positioning
Brand invention/evolution management
Customer Connection Audit (Brand Connection Points) across all touch-points
Value Creation Points (profit generators) in the brand mix
Coaching and mentoring of in-house personnel
Stewart brings expertise and experience from multiple sectors/markets and his work is always backed up by an analytical/research/fact based approach…
He is very good at asking the right questions so you see things as they actually are, and not how the business perceives them, or would like them to be (which is always rose tinted)…
…and the ability to communicate good and bad news in a factual manner that builds trust and teamwork – not the opposite which is more common. This is critical if you are going to facilitate meaningful change
So, what Stewart brings is the ability to help a Senior Management Team understand, own, manage and develop their brands and then let them take the credit for the success.
Ben Allen (Ex-Orange Senior Marketing, Owner and MD of Gardiner Haskins)
Accelerated Answers for actionable insights
Blending the best of traditional methods with leading edge digital approaches.
1 Interviewing Methods
In-depth insight capture requires skilled interviewing and questioning. SR BM combines traditional face-to-face methods (individual in-depth interviews and focus groups) with remote self-completion interviews on the Accelerated Answers research platform. This enables us to tackle virtually any research challenge. It is built with ‘UX’ principles and delivers a smooth and satisfying user experience, enhancing response rates and quality.
2 Scope of investigation
Research anything: However complex or challenging the subject (technical, nuanced etc.), Accelerated Answers can handle it. By utilising multi-media stimuli, we can effectively take respondents on a journey in the course of a live interview
Research anywhere, in any language: Accelerated Answers interviews people where they are, in their native language. There are no limits to geographical or cultural scope.
Research in-depth AND at scale: Accelerated Answers removes the limitations traditionally imposed on qualitative methods. It is possible to build significant levels of confidence in survey findings, blurring the lines between quantitative and qualitative.
3 Analysis
SR BM only does primary research (bespoke research) backed up with preparatory desk research. Using the powers of AI we can analyse and summarise survey feedback in minutes, no matter how extensive or complex the feedback is. Getting under the skin of survey results has never been so easy.
However, we also take time to thoroughly review and interrogate findings and outputs to ensure absolute clarity and integrity. We are experts in doing it the old fashioned way which makes us experts in training and prompting AI to do it the modern way.
4 Sample generation
Generating a high-quality research sample is a vital part of primary research. We work with high-quality sampling partners for ad-hoc surveys. For employee and customer research where the sample is readily available from client CRMs/Databases, we reach out directly to the target audience.
SR BM for brand clarity
Radically upgrade the way you think about yourself as a business and how you present yourself to the market. Reset priorities in marketing, product/service planning and communications.
1 Finding and defining your competitive advantage
Understanding your market positioning (and future positioning), in a competitive marketplace
Identifying your true sources of competitive advantage - your Value Creation Points
2 Building up your Brand Promise
Your Brand Promise definition
Proposition Reviews (pricing, specification, service levels etc)
New or revised brand assets and guidelines where necessary
3 Creating a brand-led and brand-resilient operation
Training, coaching and mentoring where needed
Improved brand and marketing processes (eg. Creative briefing)
Brand guardianship
Agency or supplier base review
Why accelerated answers?
Time is the ultimate commodity
Once it’s spent, it cannot be recovered. Accelerated Answers saves time and money while helping you make clear and informed decisions.