SOOTHFUL
The only audience insight service which delivers qualitative and quantitative primary research in one event faster, and at less cost, by blending AI tools, research best practice and strategic intelligence.
FASTER, EASIER & AT LESS COST
Research best practice | AI | Strategic brand knowledge
Actionable insights for dynamic business
Soothful changes the rules of market research. Harnessing the superpowers of AI, UX and (primary) research best practice, it allows business to access deep insight and at scale so when decisions need to be made, they can be made with confidence.
And the best bit?
At dramatically less cost than equivalent ‘traditional’ methodologies.
Strategic planning and decision-making requires information and insight.
Talking directly to actual people (primary market research) is the best source of insight and is vital for important changes which will impact clients and customers.
Cut through confusion and complexity
Traditional market research services can be complex and confusing with long lead times and prohibitive costs.
Soothful cuts through all that by harnessing the power of AI while incorporating the best of established and proven research practice.
In one simple project fee, you receive a full service direct from experienced, skilled specialists.
Soothful tackles complex subjects that require nuanced understanding and generates qualitative and quantitative results.
Soothful can research anything, even the product or UX itself. It can use rich, multi-media prompts or stimuli for genuine and reliable audience responses.