accelerated answers

Actionable insights delivered at pace

Accelerated Answers provides audience insights to empower decision-makers to act decisively and with confidence. It blends all the best things humans do in research with the extraordinary things AI is capable of.

When there are no easy answers

Accelerated Answers thrives on tackling challenging market questions. The kind of questions where only skilled investigation through primary research will uncover the insights and direction required.

Accelerated Answers for actionable insight is a standalone service.

Brand clarity for competitive advantage

Accelerated Answers directs attention onto building a competitive Brand Promise for your business. This may include research to establish your sources of advantage. It is a rigorous process with the single-minded aim of building long-term value and market advantage.

Make a Brand Promise and keep it

Creating, implementing and maintaining it requires boldness and tenacity. Staying-power is everything for strong brands. Accelerated Answers can help you become more brand-led and brand-resilient.

Accelerated Answers for brand clarity is a standalone service.

"I had the pleasure to work with Stewart on several projects. These collaborations definitely enriched me! Stewart is keen to share his broad knowledge on the research field and brings a deep expertise, giving great guidance and advice while always listening carefully and understanding the need.

Testing Accelerated Answers opened the range of possibilities allowing us to work faster, using less resources while involving a larger sample. The results were surprisingly good, very qualitative.

I think it might revolutionize the way we approach research."

Raphaele Cheniere, Head of Public Affairs, Ayvens (ALD Automotive)

WHY Accelerated Answers?

Risk may be necessary, recklessness is not

Innovations, new products or entry into new markets will always carry risk. Accelerated Answers arms you with market insight, skillfully obtained, limiting risk and reinforcing business confidence.

Accelerated Answers for actionable insights

Replaces the manual, expensive and time-consuming processes of traditional primary market research.

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1 Interviewing Methods

In-depth insight capture requires skilled interviewing and questionning. Accelerated Answers delivers live, skilled interviewing by automated methods. Carefully trained (AI-powered) interviews enable in-depth questionning and insight capture but at scale, at pace and at significantly lower cost. Try it for yourself

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2 Scope of investigation

Research anything: However complex or challenging the subject (technical, nuanced etc.). Accelerated Answers can handle it. By utilising multi-media stimuli, we can effectively take respondents on a journey in the course of a live interview

Research anywhere, in any language: Accelerated Answers interviews people where they are, in their native language. There are no limits to geographical or cultural scope.

Research in-depth AND at scale: Accelerated Answers removes the limitations traditionally imposed on qualitative methods. It is possible to build significant levels of confidence in survey findings, blurring the lines between quantitative and qualitative.

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3 Analysis

Accelerated Answers can analyse and summarise survey feedback in minutes, no matter how extensive or complex the feedback is. Getting under the skin of survey results has never been so easy.

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4 Sample generation

Generating a high-quality research sample is a vital part of primary research. It is also notoriously slow, expensive and vulnerable to unreliable practices. Accelerated Answers dispenses with ‘ad-hoc’ sampling. Instead, we prefer bespoke panels which have been pre-recruited, screened and validated. These may be immediately available or may have to be created depending on the nature of a client’s target audience.

WHY Accelerated Answers?

Time for a change, in a world of change

The world is moving rapidly on. Business demands a level of pace that old methods cannot match. Accelerated Answers is a response to these demands, combining brand-level focus with evidence-based decision-making.

Accelerated Answers for brand clarity

Radically upgrade the way you think about yourself as a business and how you present yourself to the market. Reset priorities in marketing, product/service planning and communications.

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1 Finding and defining your competitive advantage

  • Understanding your market positioning (and future positioning), in a competitive marketplace

  • Identifying your true sources of competitive advantage - your Value Creation Points

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2 Building up your Brand Promise

  • Your Brand Promise definition

  • Proposition Reviews (pricing, specification, service levels etc)

  • New or revised brand assets and guidelines where necessary

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3 Creating a brand-led and brand-resilient operation

  • Training, coaching and mentoring where needed

  • Improved brand and marketing processes (eg. Creative briefing)

  • Brand guardianship

  • Agency or supplier base review

Why accelerated answers?

Time is the ultimate commodity

Once it’s spent, it cannot be recovered. Time wasted on invalid initiatives destroys value. Accelerated Answers is built on this premise.