accelerated answers
Actionable insights delivered at pace
Accelerated Answers provides audience insights to empower decision-makers to act decisively and with confidence. It blends the best of professional research practice with the extraordinary superpowers of AI and digital technology.
When there are no easy answers
Accelerated Answers thrives on tackling challenging market questions. The kind of questions where only skilled investigation through primary research will uncover the insights and direction required.
Accelerated Answers for actionable insight is a standalone service.
Brand clarity for competitive advantage
Accelerated Answers directs attention onto building a competitive Brand Promise for your business. This may include research to establish your sources of advantage. It is a rigorous process with the single-minded aim of building long-term value and market advantage.
Make a Brand Promise and keep it
Creating, implementing and maintaining it requires boldness and tenacity. Staying-power is everything for strong brands. Accelerated Answers can help you become more brand-led and brand-resilient.
Accelerated Answers for brand clarity is a standalone service.
WHY Accelerated Answers?
Risk may be necessary, recklessness is not
Innovations, new products or entry into new markets will always carry risk. Accelerated Answers arms you with market insight, skillfully obtained, limiting risk and reinforcing business confidence.
Accelerated Answers for actionable insights
Replaces the manual, expensive and time-consuming processes of traditional primary market research.
1 Interviewing Methods
In-depth insight capture requires skilled interviewing and questionning. Accelerated Answers delivers live, skilled interviewing by automated methods. Carefully trained (AI-powered) interviews enable in-depth questionning and insight capture but at scale, at pace and at significantly lower cost. Try it for yourself
2 Scope of investigation
Research anything: However complex or challenging the subject (technical, nuanced etc.). Accelerated Answers can handle it. By utilising multi-media stimuli, we can effectively take respondents on a journey in the course of a live interview
Research anywhere, in any language: Accelerated Answers interviews people where they are, in their native language. There are no limits to geographical or cultural scope.
Research in-depth AND at scale: Accelerated Answers removes the limitations traditionally imposed on qualitative methods. It is possible to build significant levels of confidence in survey findings, blurring the lines between quantitative and qualitative.
3 Analysis
Accelerated Answers can analyse and summarise survey feedback in minutes, no matter how extensive or complex the feedback is. Getting under the skin of survey results has never been so easy.
4 Sample generation
Generating a high-quality research sample is a vital part of primary research. It is also notoriously slow, expensive and vulnerable to unreliable practices. Accelerated Answers dispenses with ‘ad-hoc’ sampling. Instead, we prefer bespoke panels which have been pre-recruited, screened and validated. These may be immediately available or may have to be created depending on the nature of a client’s target audience.
WHY Accelerated Answers?
Time for a change, in a world of change
The world is moving rapidly on. Business demands a level of pace that old methods cannot match. Accelerated Answers is a response to these demands, combining brand-level focus with evidence-based decision-making.
Accelerated Answers for brand clarity
Radically upgrade the way you think about yourself as a business and how you present yourself to the market. Reset priorities in marketing, product/service planning and communications.
1 Finding and defining your competitive advantage
Understanding your market positioning (and future positioning), in a competitive marketplace
Identifying your true sources of competitive advantage - your Value Creation Points
2 Building up your Brand Promise
Your Brand Promise definition
Proposition Reviews (pricing, specification, service levels etc)
New or revised brand assets and guidelines where necessary
3 Creating a brand-led and brand-resilient operation
Training, coaching and mentoring where needed
Improved brand and marketing processes (eg. Creative briefing)
Brand guardianship
Agency or supplier base review
Why accelerated answers?
Time is the ultimate commodity
Once it’s spent, it cannot be recovered. Time wasted on invalid initiatives destroys value. Accelerated Answers is built on this premise.